Stoke City engaging with fans, through TeamCard

How do you take nearly 40 thousand fans and turn them into known, interactive customers? By using TeamCard. Stoke City Football Club are applying the power of TeamCard to engage with fans on a whole new level. Since season start, Stoke City have enrolled over thirty-eight thousand new members by offering an automatically generated membership to all fans who buy any tickets or merchandise from the club. Using the TeamCard system, the club is able to effectively turn passive Potters…

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